What is Keyword Research?

Keyword research is the process of identifying and evaluating search terms that people enter into search engines in order to rank for Search Engine Optimization (SEO) or general marketing purposes. In addition, It’s all about figuring out what prospective customers are looking for and why.

Keyword research  helps you answer questions such as:

  • First, How difficult will it be to rank for this keyword?
  • Second, How much competition can I expect if I rank for this keyword?
  • Third, What type of content should I write in order to rank this keyword?
  • Finally, Are those who look up this keyword likely to become customers?

Finding the correct answers to these questions will allow you to choose your battles more wisely. However, it is the first and most important part of your SEO strategy. Thus, before you start writing content for your website, you will need to identify suitable high-volume search terms.

Why is Keyword Research Important?

Finding high-volume search terms isn’t enough. However, you must ensure that the SEO keywords used in your content correlate to the keywords that your customers use. And this is where keyword research takes place. Only after conducting adequate and thorough research will you be able to create a viable SEO strategy.

Above all, with a good strategy, you can then develop a detailed action plan to accomplish your objectives. The keywords you choose ought to be those which your target audience is looking for. Only then will the effort of optimizing your page be worthwhile. Therefore, choosing a more relevant, higher volume keyword may result in better outcomes than other semantic or related keywords.

How to do Keyword Research for SEO?

There are many ways to do it, either manually or using its various tool like Keyword Planner, Ubersuggest, Answer the public and Keyword Tool. But whichever way you choose, there are a number of important steps that you need to take.

Step 1: Study Your Niche

There are numerous approaches, either manually or through the use of a keyword research tool such as Keyword Planner, Ubersuggest, Answer the Public and Keyword Tool. But, regardless of which path you take, there are a few vital steps you must take. Before selecting the ideal keywords to optimize your page, it’s best to first learn everything about your topic or niche. Because it can provide you with out-of-the-box ideas. Moreover, assist you in discovering angles to your marketing and SEO strategy that you may not have considered previously.

Here are some ideas for studying and analyzing  your niche:

1) Firstly, get to know your current customers better by talking with them. Find out what words they use to describe your brand, company, product, or service.

2) Secondly, consider your prospective customers’ point of view. What would you say if you were to tell a friend about the brand’s offering?

Step 2: Define Your Goals

A plan should always begin by determining the end goal. But first, you should ask yourself important and analytical questions such as:

 1) Who are you?

2) What is the aim of your brand?

3) What distinguishes you from others?

4) What is the objective of your website?

5) What promises does your website make?

After you’ve effectively answered these questions, you must specify what your brand’s main objective is. Do you want to increase your subscriber base? Or do you have a sales goal that you need to meet by a certain date? However,  it is critical to define your goal because it will guide your SEO strategy and plan.

Step 3: Make a List of Relevant Topics

Divide it into smaller topic buckets based on your brand’s primary category and the objectives you want to achieve. Make a list of all the brand-related terms you want to rank for on Google.

They must be about topics relevant to your company and related to your prospective customers. Consider the topics that your target audience will search on  Google. These topic buckets can then be subdivided further into keywords associated with those topics.

Step 4: Create a List of Focus Keywords

Now that you’ve broken up your main category into different buckets of sub-topics, you can start creating a list of seed keywords. These keywords should be related to your various topics as well as terms that your target audience may Google.

Seed keywords, also known as focus keywords, are essential because they will form the basis of your keyword research. They locate your competitors and define your market niche.

Keyword Research

Step 5: Use Good Keyword Research Tools

Once you’ve determined your objectives, topics, and a list of seed keywords. Now, it’s time to optimize your search terms using various tools available for researching keyword. Google Keyword Planner is one option. Google only provide with limited number of search volumes.

You can instead use a tool like Keyword Tool, Ubersuggest, Answer the public, etc. They will provide you with a lot more information and assist you in narrowing down the right direction for your search terms. Moreover, it can provide additional keyword suggestions.

Step 6: Study and Analyze the Search Intent

The intent (purpose) or reason why people search for a particular term is defined as Search Intent. Moreover, people’s search habits are influenced by a variety of factors, including:
1) Why are they searching?
2) Are they looking because they have a question and want an answer to it?
3) Are they looking for a particular website?
4) Are they looking for something in particular?

In addition, try to put yourself in the shoes of your potential customers. Why would they search up your topic? What approach will they use to enter the terms? Are they trying to look to make a purchase? Or are they searching for a particular service to resolve a problem? However, once you understand the search intent of potential customers, you can use it to refine your keyword research.

Step 7: Research Long Tail Keywords

Focus or Primary Keywords are shorter search terms that are closely related to the niche or category of your brand. Long Tail Keywords, in contrast hand, are more informative and related to your brand’s sub-topics in smaller buckets.

Moreover, Long Tail Keywords are simpler to match to your target audience’s search intent than focus keywords.Also, Long tail keywords generally receive fewer clicks. But because they are focused on a particular topic or product. And, they more often convert at a higher rate.


After going through these steps, you should have enough information to create a good content and SEO strategy. Moreover, you have obtained sufficient data for SEO copywriting for your content. Whether you run a content-focused blog, a small business, or a brand marketer, keyword research is essential to kick-starting your content and marketing activities.

The process of finding the best keywords can be a time-consuming and difficult process. However, it usually pays off nicely in the long run. Thanks for reading this blog. Hope you find it useful and informative. Follow Protobug Technologies for such informative blogs. Also, we are the best custom software development company which provide effective Digital Marketing services.