Keyword Research refers to the process of finding keywords that you want to rank for in search engines. Above all, it’s all about understanding what potential customers are searching for and why. Keyword Research is the process of identifying the language in which your potential consumer search for your products, services, and content. Moreover, there are many best tools for keyword research which helps you in evaluating, comparing, and prioritizing the best keyword opportunities for your website.

6 Most Effective Tools for Keyword Research in 2022

SEMRush Keyword Magic Tools

1) Semrush Keyword Magic Tool

What it is: The Semrush Keyword Magic Tool is one of the best tools for keyword research. It has a powerful monitoring system that can categorize keywords based on topic, search purpose, question type, SERP features, and other factors. Also, it includes keyword difficulty and competition metrics.

Why we like it: However, you can accomplish everything from content ideation to optimization. Moreover, the Keyword Magic Tool is ideal for researching niche topics thanks to its extensive keyword database and semantic filters.

Where the data comes from: The Keyword Magic Tool offers an international database of more than 20 billion keywords. Moreover, Semrush rolled out a major search volume algorithm update in March 2022, which helps you keep your SEO strategy on track.

How it works: This keyword research tool use filters to uncover new opportunities and arm your content team with the SEO insights they need to create content that rocks the SERPs.

Google Trends

2) Google Trends

What it is: Google Trends is one of the free and best tools for keyword research. In addition, it is a data exploration tool that allows you to investigate and evaluate current and historical search trends. Based on statistical data and Google search queries, you can see what’s trending in various areas around the world.

Why we like it: Content ideation and planning, audience insights, building ad seasonal and campaigns, and more. Google Trends can also assist you in identifying new trends and determining when interest in them is slowly declining.

Where the data comes from: Google Trends primarily makes use of unfiltered samples of actual Google search data. This data has been collected and stored, categorized, and grouped by topic, region, and time period to allow you to more accurately analyze relevant data.

How it works: This keyword research tool can be used to search for specific data or to discover more general topics and get fresh ideas.

ubersuggest tool

3) Ubersuggest

What it is: Ubersuggest enables you to gain insight into the methods that are working for others in your market so that you can implement, enhance, and gain a competitive advantage.

Why we like it: This tool is useful for coming up with fresh content ideas. Are you sick of creating content that no one reads or wants to share on social media? Here is the answer to your question. The top SEO pages report will show you which of your competitors’ pages are ranking for popular organic keyword phrases. Also, which are popular with social media sites like Facebook. Above all, you will no longer spend too long writing content that no one wants to read.

Where the data comes from: Do you require additional keyword suggestions? Then, our free keyword tool will provide you with hundreds of suggestions ranging from head terms to long-tail phrases. Moreover, you’ll also notice the search volume and competition(SEO Difficulty).

To make things a little easier for you, we generate a list of keywords based on what is continuing to work for your competitors. Also, what people are searching on Google.

How it works: Your content strategy can be created or destroyed by knowing what to write about. Above all, evaluate the top-performing content pieces for any specific keyword to write about subjects that people are actually willing to take part in.

answer the public

4) Answer The Public

What it is: AnswerThePublic is one of the amazing tools for keyword research  that compiles Google autocomplete suggestions and assists you in finding long-tail keywords related to a specific topic.

Why we like it: AnswerThePublic is great for coming up with fresh content ideas. Its word clouds assist you in anticipating more relevant questions and search words that your audience may use, which you may have missed otherwise. Thus, you can use it to generate more ideas.

Where the data comes from: This keyword research tool uses autocomplete data gathered from Google and Bing from around 191 countries.

Google Keyword Planner

5) Google Keyword Planner

What it is: When it comes to PPC keyword research, Google Keyword Planner is one of the best tools for keyword research out there. Above all, it’s completely free (even if you don’t buy Google Ads), so you never have to worry about running into limits or expensive upgrades.

Why we like it: Google Keyword Planner has two main functions: first, for exploratory keyword research and secondly, discovery and the other for more in-depth research on search volume and predicting the future.

Where data comes from: The “Keyword ideas” feature works similarly like other tools on this list: you search for a focus term, and it generates additional keyword ideas. Also, monthly search volume, evolution over time, competition, ad impression share, and bid ranges. In addition, you can narrow down your relevant keywords by brand or non-brand keywords, source website, and other factors.

QuestionDB keyword research tool

6)  QuestionDB

What it is: QuestionDB displays the questions that people ask on websites and forums, rather than focusing on keywords.

Why we like it: This tool is useful for brainstorming content ideas. Above all, its massive question database provides you with a precise overview into what your audience truly wants to know. Also, this knowledge can be used to create more valuable content that addresses those questions.

Where the data comes from: QuestionDB collects questions from forums such as Reddit and StackExchange. And it will shortly include Quora.

How it works: QuestionDB, as the name implies, concentrates on user questions rather than keywords. In addition, this can provide valuable context for how your target audience interacts with your chosen keywords. Also, what they want to learn about them.

Tools for keyword research


In conclusion, you know your content better than anyone. Excellent Keyword Research ensures that content reaches the right people at the right time. Moreover, equipping yourself with the best tools for keyword research is a necessary step, but it is not the only one. In addition, maintain your sharpness (and your strategy) by continuing to push yourself through education, learning, leadership, and consistency. Follow Protobug Technologies for more such informative blogs.